I can't decide which side I love the most. On the one side, we learn only Cricket-branded phones are allowed to play the lottery at the Inglewood Market. One pictures a line of scorned AT&T, T-Mobile, Sprint, and Verizon phones queued up at the Mapco or Circle K checkouts, each with a Powerball submission in hand, ready to buy the Tennessee Trifecta (beer, smokes, lottery).
On the other side, we are presented with "PLAY LOTTERY HEAR." Is it a commercial variant of "y'all come back now, hear?" Or maybe just two verbs with a noun plopped in the middle, three separate reminders from the market's proprietors to us, the general public: keep a spirit of fun in your day, always listen with an open mind, and, oh yeah, bring your Cricket phone here so it can play the lottery.